At the Society of North American Goldsmiths Conference in 2006 in Chicago, the Professional Development Seminar included a presentation on creating printed books of your work as a promotional tool. If I remember correctly, the presenter focused on using books created in iPhoto on a macintosh computer.

This is probably still the best and easiest way to go. If you have a mac, you already have everything you need to create a portfolio book or catalog using iPhoto. It’s really easy.

There are now even more options. One is Shutterfly. Another is

If you go to Lulu and search on jewelry you’ll see some jewelers have already created catalogs, available for purchase. This seems like a great idea, a way to show people your jewelry. Don’t have a website yet? Here’s an intermediate solution while you work on that, so you have an answer to the question, “Where can I see your jewelry?”

It used to be that the only options for creating this kind of print-on-demand book were the pricey, hardbound ones. Now there are a full range of options. Want a mini book, spiral bound, to carry with you at all times? You can do that.

Definitely something to consider in your overall marketing plan.

And if you get a chance to attend a SNAG Professional Development Seminar, do.

Update: The Cool Tools list at reviewed another source for printing your own portfolios:

You can see the Cool Tools review here.

(c) 2007-2008 Elaine D. Luther All Rights Reserved

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