The holidays are approaching! Just the time of year to think about the importance of gift packaging, and here’s an article to help you with that. The author has some good ideas you may not have thought of.
Here’s the first paragraph in this article by Krisite Leong.
“If you’re a serious jewelry designer, you’re always looking for ways to market your jewelry.. How you package your handmade jewelry at the time the customer purchases can have a big impact on the customer’s impression of your jewelry business and may influence whether your customer chooses to purchase from you again. Many of your customers are giving your handmade jewelry pieces as gifts and expect to have it presented in a suitable manner. Plus, a customer subconsciously forms an impression regarding the value of your jewelry pieces based on how you handle them and package them.”
Read the whole article here.