by Elaine Luther
I had a great time last week at the SCORE conference, networking and learning, and talking to people about blogging.
By the end of the day though, I sure was tired of giving “the speech,” you know, it’s the answer to the question, “Precious Metal Clay, what’s that?”
So you smile, take a breath and say,
“Well, it’s from Japan, they take silver and grind it up* so that each part is smaller than a grain of salt, add water and an organic binder. You work it like a clay, fire it in the kiln and it sinters together. The item is fine silver.”
At this point, you indicate your silver earrings.
If they seem the type that would be interested, your speech might include the fact that each particle of silver is about 25 microns, and that their very own car contains steel parts that were sintered.
The other explanation I gave a lot at the conference is just what a Silicone Texture Plate is. I can’t believe I left the house without one!
I realized that my business cards should have a picture of the Silicone Texture Plates on them, or I should have a separate postcard with a picture, at the very least.
I also met a surprising number of people in the food industry — one of them had a great four color business card with a picture of his signature dessert creation on it. (I’d send you to his website, but he doesn’t have one yet!) But it’s a great card.
Another baker did have an image of her specialty baked goods on it, but the picture was so close up it took me a couple of days to realize that it was food, and not just a pretty picture.
There are more examples of cards, good and bad. Overall though, I really got the message that it’s a huge time saver if you can just show someone what you do. “Here’s my card, and on it, you can see what I do.” They’ll understand what you do better and more quickly.
How about you? Do you have a picture of your jewelry on your business card? Do you use the combination business card/color postcard? Let everyone know, post a comment! Thanks!
* P.S. I realize that they don’t really “grind up” the silver. It’s just a simple way to explain it.
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