David Geller, jewelry industry guru, recently held a seminar and has released a pdf report based on the seminar.
The 2 days event was all about how to make our way through the tough times many are experiencing today. Many of the topics were wrapped around:
1. How to market to our customers using the internet.
2. The changing face of our customers.
3. How to market to Generation “X” and Generation “Y.
4. Cutting costs.
5. Inventory management.
6. Getting the most from the sales staff.
7. New Cad/Cam products from Stuller.”