Robin Ragsdale offers her top ten tips on displays, and be sure to check out her etsy shop and flickr site as well!
1) Raise your tables. I did this using bed risers.
2) Make sure your table covers reach the floor. This gives it a finished
look and hides your storage boxes. My covers are actually long strips of
fabric wrapped around the tables and duct taped (I duct tape, velcro and
hot glue EVERYTHING). Then I added black fabric panels to the table
3) Have multiple levels. This serves several purposes. It allows more
merchandise to be displayed in a small area. It adds visual interest. It
brings your product to the eye level of the shopper.
4) Make sure there is visual contrast between your display colors and
your product so your merchandise will stand out.
5) Lots of light. (This may be more important for jewelry than anything
else. We need that sparkle!) A well lit display will attract more
attention than one that just blends in with the others. If the venue
charges more for electric, pay it.
6) You must have a sign and/or banner. Make it visually similar to your
other marketing materials. I had a woman come looking for me and she
recognized my sign because it is the same style and colors as my
business cards. In fact, the look of your display, online venues and
marketing materials should all tie together well.
7) If you want to sit, sit high! Get a bar height director’s chair so
you will always be at eye level of your buyers.
8) Space permitting, have a separate small pay-out table. This moves the
buyer away from the front of the display so others can move in to look.
It also allows for a wrapping area if necessary. I keep my mailing list
sign-up book there. While I write up the receipt and package the
purchase, the buyer can sign up for future event notifications.
9) If you accept credit cards (and you should) have a sign saying so.
I’ve had people stop at my booth simply because they could use their
Visa with me.
10) This is an odd tip I’m just gonna throw in to make an even ten: I
always have a bowl of wrapped candies, but at outdoor shows I also bring
dog treats. So many people bring their dogs everywhere they go and
always appreciate the thought. Also, if you have a friendly dog hanging
around it attracts other dog lovers to your tent!
Robin’s Flickr page:
Robin’s Etsy Shop: