Fast Company has a crowdsourced infographic with 36 smart rules for using social media.

Here’s the link, scroll down to the link that says click here to download:

http://www.fastcompany.com/3000050/rules-social-media

Here’s a direct link to the pdf:

http://infographics.fastcompany.com/miscellaneous/rules-of-social-media-poster.pdf

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