What is Web 2.0?

Web 2.0 is the name for all the new social networking sites. What’s a social networking site? Any web based community where the content is created by the community members. Squidoo is an example of Web 2.0, as are social bookmarking sites such as and Technorati. Facebook and LinkedIn are also example.

What do these have to do with making and selling jewelry? Well, you can use these tools to help people find your jewelry online.

Even if you have a website, people may not find you. Having a blog, and writing Squidoo Lenses on relevant topics, are activities that help people find you.

Which Web 2.0 sites are best for jewelry?

Well, I include sales sites such at Esty in Web 2.0, because they have groups there, and people may find you there before they’ll find you on your own site. But Esty’s not the only one. Another choice is IndiePublic, or the upscale RubyLane.

If you’re a jeweler trying to sell your work on line, you’ll want a website (ideally), at least one Squidoo Lens (about yourself and your art), and to participate in whichever communities you enjoy.

You’re probably already on at least one email list that’s technique-driven. As you know, I’m on the Orchid list and and Metal Clay Gallery. Links to both are in the blogroll on the left.

I’m a member of LinkedIn. It was an article by MShindel that convinced me to join.

I’m also a member of The Switchboards, a community for women business owners who sell handcrafted work.

Participating in lists and communities helps get your name out there, but you can’t look at it as work, you have to do it because you enjoy it.

My favorite basic book on Web 2.0 is one directed at teachers, Blogs, Wikis, Podcasts, and other Powerful Web Tools for Classrooms by Will Richardson.

Technorati Tags:
Web 2.0, jewelry, sales, marketing

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