Artist Website of the Week: Small and Simple Gifts

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Jewelry by Heather Weaver

This nice little site, Small and Simple Gifts is a good example of one way you can differentiate yourself in the marketplace.

Heather Weaver sells jewelry, blankets and origami. A pretty strange combination, right? But she’s made that okay by organizing her products as “Small and Simple Gifts,” and, her site isn’t intimidating. I can go take a peak, because they’re small and simple, which I know means not expensive.

See, instead of having yet another “artist” site, she’s created a gift site, a really great way to stand out and position yourself in a different way.

Another great feature on her website is not just that she offers custom work, and encourages you to contact her, but that she also offers customization options right on the website, that I can choose by clicking, so if I’m up shopping in the middle of the night, I can still get my customized items.

How did I find Heather? I found her via her Squidoo Lens on pumpkin carving, of all things.

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One Response to “Artist Website of the Week: Small and Simple Gifts”

  1. Artist Website of the Week on 02 Jan 2008 at 11:34 am

    [...] online selling. My shop at smallandsimplegifts.com was named Artist Website of the Week! You can read the blog entry here. And while you’re there, check out the other useful stuff Elaine has compiled. Thank you, [...]

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