As I was going to the grocery store, I stopped in my tracks when I saw this sign and took a picture for you.

Petco isn’t just where you buy kibble and kitty litter. No, it’s a place where they “nurture powerful relationships for better lives together.” Wow!

I want to shop there! Is there a store like that for human relationships?

Can you find the deeper meaning in your jewelry business? What are people really buying when they buy your work?

If you can figure that out, put it into words, and remind people, that will be very helpful. It will give clarity to you, your potential customers and help you clarify your message for social media.

Do you have a tag line? What is it? Please share in the comments, the more this is a dialogue, the more fun it is!

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